As Sponsorships Dwindle, Track Officials Loosen The Rules For Athletes
Lauren Fleshman arrived at the start of the New York City Marathon in November as a human billboard, wearing temporary tattoos that advertised an energy-bar company she founded with her husband.
Fleshman was barred from wearing temporary promotional tattoos in the New York City Marathon. Race officials intervened, telling Fleshman the tattoos violated marketing rules set forth by track and field’s world governing body. Hastily, the tattoos were rubbed off with alcohol pads. But she had made a point.
